Year 2006 / Volume 7

NUMBER 1

PRESENTATION

MOISES ARY ZILBER

CONSUMER BEHAVIOR IN THE PHARMACEUTICAL SECTOR DUE TO UNMET DEMAND - IMPLICATIONS FOR THE SUPPLY CHAIN

MARIA APARECIDA GOUVÊA e MONICA ROTTMANN DE BIAZZI

CONTROLLERSHIP USING FUZZY LOGIC TO HELP THE COMPANY TO DEFINE STRATEGIC PLANNING PRIORITIES: A STUDY IN A TOURISM COMPANY

ADOLFO ALBERTO VANTI, ÂNGELA ROZANE DE SOUZA LINDSTAEDT, LAURISE MARTHA PUGUES e MIRNA MURARO

CHOICE OF SALES CHANNELS IN ELECTRONIC COMMERCE

CLAUDIO SANTIAGO BAPTISTA e DELANE BOTELHO

TECHNOLOGICAL INNOVATION MANAGEMENT: AN ANALYSIS OF THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION

MURIEL DE OLIVEIRA GAVIRA, ANA FLÁVIA PORTILHO FERRO, SANDRA SIMM ROHRICH e RUY QUADROS

IMPACTS OF COMPUTERIZATION ON SUPERMARKET MANAGEMENT

NILSON GESSONI SAPATA AGUILAR FERREIRA e MARCO ANTONIO PINHEIRO DA SILVEIRA

FOREIGN INVESTMENTS IN STOCK PORTFOLIOS, INTERNATIONAL CRISIS AND IBOVES

HORST DIETER MÖLLER e ANTÔNIO ANDRÉ CUNHA CALLADO

NUMBER 2

PRESENTATION

MOISES ARY ZILBER

EXPLORATORY ANALYSIS OF EMPLOYEE COLLABORATION AND COLLABORATIVE PLANNING PERFORMANCE AT KLABIN S.A.

ROBERTO GIRO MOORI e ANTONIO CARLOS DOMENEK

KNOWLEDGE SHARING IN BRAZILIAN INCUBATORS ASSOCIATED WITH ANPROTED

FABIANO MAURY RAUPP e ILSE MARIA BEUREN

DEFAULT IN THE HOUSING FINANCIAL SYSTEM: A STUDY WITH CAIXAECONÔMICA FEDERAL (CAIXA)

CARLOS FERNANDO SEHN e REGINALDO JOSÉ CARLINI JUNIOR

LA RESPONSABILIDAD SOCIAL CORPORATIVA Y LA COMPATIBILIDAD ELECTROMAGNÉTICA EN UM CONTEXTO INTERNACIONAL

GREGORIO ESCALERA IZQUIERDO e CARMEN CALDERÓN PATIER

BUSINESS-TO-BUSINESS ADVERTISING VERSUS BUSINESS-TO-CONSUMER: A COMPARISON OF SERVICE ADVERTISEMENTS IN BRAZILIAN MAGAZINES

VALTER AFONSO VIEIRA e MARTIN DE LA MARTINIERE PETROLL

RELATIONSHIP BETWEEN MANAGEMENT ACCOUNTING ATTRIBUTES AND USER SATISFACTION

FÁBIO FREZATTI, ANDSON BRAGA DE AGUIAR e AMAURY JOSÉ REZENDE

AN ANALYSIS OF THE EVOLUTION OF THE BALANCED SCORECARD AS A PERFORMANCE CONTROL TOOL AND ITS RELATIONSHIP WITH FINANCIAL INDICATOR

WALTER GASSENFERTH e MARIA AUGUSTA MACHADO SOARES

number 3

PRESENTATION

MOISES ARY ZILBER

THE STRATEGIC DECISION OF LOCATION AND THE EMERGENCY OF TECHNOPOLIS: THE CASE OF SÃO JOSÉ DOS CAMPOS

MARCELO BRANT BRAGHETTA, RENATA NAGAI, RENATA NAVES TRUITE, DORA DA SILVA PEREIRA GALVÃO e LUCIANO AUGUSTO TOLEDO

CAUSES AND EFFECTS OF THE EXPRESSION OF COMPETENCIES AT WORK: TO BETTER UNDERSTAND THE NOTION OF COMPETENCIE

HUGO PENA BRANDÃO e JAIRO EDUARDO BORGES-ANDRADE

ENTREPRENEURIAL SKILLS OF THE MANAGER OF A TECHNOLOGICALLY-BASED COMPANY: A SUCCESSFUL BUSINESS CASE

SÉRGIO C. BENÍCIO DE MELLO, FRANCISCO RICARDO BEZERRA FONSÊCA and FERNANDO GOMES DE PAIVA JÚNIOR

COSTS OF MARKETING FLOWS: CASES OF COMPANIES USING A VALUE CAPTURE ANALYSIS TOOL IN DISTRIBUTION CHANNELS

MATHEUS ALBERTO CONSOLI e MARCOS FAVA NEVES

MARKETING ELEMENTS IN THIRD SECTOR FUNDRAISING

LUCILA MARIA DE SOUZA CAMPOS, RICARDO BOEING-DA-SILVEIRA e ROSILENE MARCON

SMALL BUSINESS NETWORKS: THE APPLICATION OF A TYPOLOGY IN A SUPERMARKET NETWORK

ISRAEL FERREIRA JÚNIOR e RIVANDA MEIRA TEIXEIRA

RELATION BETWEEN HEALTH EXPENDITURE, PRIMARY HEALTH CARE EFFORT INDEX AND TYPOLOGY OF THE STRUCTURE OF THE HEALTH SYSTEM IN THE MUNICIPALITIES OF THE STATE OF SÃO PAULO

PATRÍCIA SIQUEIRA VARELA e MILTON CARLOS FARINA

AN ANALYSIS OF THE NORWEGIAN SATISFACTION BAROMETER IN THE BRAZILIAN SUPERMARKET CONTEXT

LUIZ ANTONIO SLONGO e VALTER AFONSO VIEIRA

NUMBER 4

PRESENTATION

MOISES ARY ZILBER

AN INVENTORY OF THE CHARACTERISTICS OF SCALES IN MARKETING PROPOSALS AND VALIDITY IN BRAZIL

VALTER AFONSO VIEIRA e LUIZ ANTONIO SLONGO

MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR RESEARCH

FERNANDO ANTONIO PRADO GIMENEZ, PAULO HAYASHI JÚNIOR e PAULO SÉRGIO GRAVE

DEFINITION OF GOALS FOR PERFORMANCE EVALUATION OF BANK BRANCHES

IDALBERTO JOSÉ DAS NEVES JÚNIOR, SOLANGE GARCIA e BEATRIZ FÁTIMA MORGAN

INTEGRATING ACTIVITY-BASED COSTING WITH THE THEORY OF CONSTRAINTS: THE APPLICATION OF THE OPERATIONAL ABC IN A DENTISTRY CLINIC

ANDERSON SOARES SILVA, LUIZ CLAUDIO OTRANTO ALVES e SAMUEL COGAN

RELATIONSHIP MARKETING: IMPORTANCE AND IMPLICATIONS ON THE CONSUMER MARKET

SANDRA SAYURI YAMASHITA e MARIA APARECIDA GOUVÊA

REASONS WHICH MAKE STUDENTS TAKE A DEGREE IN ADMINISTRATION: A COMPARATIVE ANALYSIS BETWEEN PUBLIC AND PRIVATE INSTITUTIONS IN THE STATE OF PARAÍBA (PB)

WALMIR RUFINO DA SILVA e MÁRCIO ANDRÉ VERAS MACHADO

INTER-ORGANIZATIONAL RELATIONS AND COMPLEMENTARITY OF KNOWLEDGE: PROPOSAL OF A CONCEPTUAL SCHEME

ALSONES BALESTRIN e JORGE RENATO VERSCHOORE

AN EMPIRICAL STUDY OF THE APPLICATION OF THE EUROPEAN CUSTOMER SATISFACTION INDEX (ECSI) IN BRAZIL

RAMON SILVA LEITE e CID GONÇALVES FILHO