Year 2003 / Volume 4

número 1

PRESENTATION

MOISES ARY ZILBER

LABELING AT ORIGIN IN BRAZIL: TRENDS AND POSSIBLE CONSEQUENCES

CLAUDIO FELISONI DE ANGELO e JOÃO PAULO LARA SIQUEIRA

ANALYSIS OF THE ORGANIZATIONAL IMAGE OF UNIVERSITIES THROUGH THE FAMILIARITY-FAVORABILITY MATRIX

DANIELLE MAGIERSKI VALERIO e NÁDIA KASSOUF PIZZINATTO

STATE REFORM AND CORRUPTION CONTROL IN BRAZIL

JOSÉ MATIAS PEREIRA

DEVELOPMENT OF SKILLS FOR THE ORGANIZATION THROUGH STRATEGIC ALLIANCES

JOSÉ LUIZ CASTRO IGLESIAS e SILVIO POPADIUK

THEORETICAL NOTES TO SUBSIDY THE ANALYSIS OF SOCIAL CONTROL PRACTICES WITHIN THE BOARD OF DIRECTORS OF SOCIAL ORGANIZATIONS

LEONOR MOREIRA CÂMARA

THE CONSUMER AND THE POWER OF WORD-TO-MOUTH COMMUNICATION

SUZANA Z. GILDIN

IMMUNIZATION OF FINANCIAL FLOWS WITH INTEREST RATE FUTURES: AN ANALYSIS OF DURATION AND CONVEXITY USING THE NELSON AND SIEGEL MODEL

FRANCISCO VENEGAS-MARTÍNEZ

número 2

PRESENTATION

MOISES ARY ZILBER

DIFFERENT SERVICE TO ONLINE CUSTOMERS: A CASE STUDY IN THE TELECOMMUNICATIONS SECTOR

LÚCIA DE FÁTIMA MARTINS GUILHOTO

TRENDS FOR BRAZILIAN SELF-SERVICE BANKING: A STRATEGIC APPROACH BASED ON QUEUEING THEORY

EDER OLIVEIRA ABENSUR, ADALBERTO A. FISCHMANN, ISRAEL BRUNSTEIN e LINDA LEE HO

EVALUATION OF STRATEGIES IN SERVICE MARKETING: A MULTI-CRITERIA APPROACH

EDUARDO PITOMBO MACHADO, LUIZ FLAVIO AUTRAN MONTEIRO GOMES e MARIE AGNES CHAUVEL

WHAT VALUES ARE IN FASHION? ACHADOS MUITO ALÉM DO EPHEMERO

SÉRGIO CARVALHO BENÍCIO DE MELLO, ANDRÉ LUIZ MARANHÃO DE SOUZA LEÃO e ARCANJO FERREIRA DE SOUZA NETO

SKILL-BASED REMUNERATION: THE VIEWPOINT OF MANAGERS OF A STATE FINANCIAL ORGANIZATION(*)

LORE MARGARETE MANICA RIBEIRO, TOMÁS DE AQUINO GUIMARÃES e EDA CASTRO LUCAS DE SOUZA

STATE REFORM, DECENTRALIZATION AND FINANCIAL AUTONOMY OF MUNICIPALITIES

ANGELA MOULIN SIMÕES PENALVA SANTOS