Year 2002 / Volume 3

número 1

PRESENTATION

MOISES ARY ZILBER

LABELING AT ORIGIN IN BRAZIL: TRENDS AND POSSIBLE CONSEQUENCES

CLAUDIO FELISONI DE ANGELO e JOÃO PAULO LARA SIQUEIRA

ANALYSIS OF THE ORGANIZATIONAL IMAGE OF UNIVERSITIES THROUGH THE FAMILIARITY-FAVORABILITY MATRIX

DANIELLE MAGIERSKI VALERIO e NÁDIA KASSOUF PIZZINATTO

STATE REFORM AND CORRUPTION CONTROL IN BRAZIL

JOSÉ MATIAS PEREIRA

DEVELOPMENT OF SKILLS FOR THE ORGANIZATION THROUGH STRATEGIC ALLIANCES

JOSÉ LUIZ CASTRO IGLESIAS e SILVIO POPADIUK

THEORETICAL NOTES TO SUBSIDY THE ANALYSIS OF SOCIAL CONTROL PRACTICES WITHIN THE BOARD OF DIRECTORS OF SOCIAL ORGANIZATIONS

LEONOR MOREIRA CÂMARA

THE CONSUMER AND THE POWER OF WORD-TO-MOUTH COMMUNICATIONÍcone "Verificada pela comunidade"

SUZANA Z. GILDIN

IMMUNIZACIÓN DE FLUJOS FINANCIEROS CON FUTUROS DE TASAS DE INTERÉS: UN ANÁLISIS DE DURACIÓN Y CONVEXIDAD CON EL MODELO DE NELSON AND SIEGEL

FRANCISCO VENEGAS-MARTÍNEZ

número 2

PRESENTATION

MOISES ARY ZILBER

DIFFERENT SERVICE TO ONLINE CUSTOMERS: A CASE STUDY IN THE TELECOMMUNICATIONS SECTOR

LÚCIA DE FÁTIMA MARTINS GUILHOTO

TRENDS FOR BRAZILIAN SELF-SERVICE BANKING: A STRATEGIC APPROACH BASED ON QUEUEING THEORY

EDER OLIVEIRA ABENSUR, ADALBERTO A. FISCHMANN, ISRAEL BRUNSTEIN e LINDA LEE HO

AVALIAÇÃO DE ESTRATÉGIAS EM MARKETING DE SERVIÇOS: UM ENFOQUE MULTICRITÉRIO

EDUARDO PITOMBO MACHADO, LUIZ FLAVIO AUTRAN MONTEIRO GOMES e MARIE AGNES CHAUVEL

THE ORGANIZATION AND THE STRATEGIA: PREFERENCES OF THE STRATEGA THE IMPERATIVE FOR EL ÉXITO

JOSÉ G. VARGAS HERNÁNDEZ

WHAT VALUES ARE IN FASHION? FINDINGS WAY BEYOND THE EFFECTIVE

SÉRGIO CARVALHO BENÍCIO DE MELLO, ANDRÉ LUIZ MARANHÃO DE SOUZA LEÃO e ARCANJO FERREIRA DE SOUZA NETO

SKILL-BASED REMUNERATION: THE VIEWPOINT OF MANAGERS OF A STATE FINANCIAL ORGANIZATION(*)

LORE MARGARETE MANICA RIBEIRO, TOMÁS DE AQUINO GUIMARÃES e EDA CASTRO LUCAS DE SOUZA

STATE REFORM, DECENTRALIZATION AND FINANCIAL AUTONOMY OF MUNICIPALITIES

ANGELA MOULIN SIMÕES PENALVA SANTOS