número 1
PRESENTATION
MOISES ARY ZILBER
THINK ABOUT THE ALCA
ANTONIO DELFIM NETTO
THE ALCA OR THE PAN-AMERICAN GAMES OF ECONOMIC COMPETITIVENESS ROBERTO MACEDO
BEATRIZ REGINA PEREIRA SAETA e MARIA LUISA MENDES TEIXEIRA
A STUDY ON BRAND AND PRODUCT LINE EXTENSION STRATEGIES BRAULIO ALEXANDRE CONTENTO DE OLIVEIRA e FAUZE NAJIB MATTAR
ANALYSIS OF THE CHANGE IN THE STRATEGIC POSITIONING OF COMMERCIAL BANKS IN BRAZIL
JOSÉ CARLOS MARUCCI e CLÓVIS L. MACHADO-DA-SILVA
LOYALTY IN PURCHASING HOUSEHOLD APPLIANCES IN RETAIL LILIAN LEMOS, SILVIO POPADIUK e ALEXANDER BERNDT
THE INFLUENCE OF THE ECOLOGICAL FACTOR ON THE DECISION TO PURCHASE CONVENIENCE GOODS SÉRGIO LUÍS STIRBOLOV MOTTA e GEORGE BEDINELLI ROSSI
